Digital transformation is a broad-reaching change that includes people, technology, and processes from across a company to improve the customer and employee experiences and make the company more robust and productive.
From digital assistants such as Siri and Alexa to recommendation engines on Netflix and YouTube, Artificial Intelligence has simplified our lives considerably. It has become more pervasive with its applications disrupting a wide range of industries and finance has been no exception.
We have entered an era of digital transformation where everything is interconnected. Gone are the days when grocers could rely on mass mailings and email campaigns to support their business. From coupon clipping to promotions on grocery apps, the customers have now moved on to driving forces like time-saving, convenience and ready product availability.
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