Seattle, October 16, 2014 -Applexus technologies participated in the SAP Retail Forum 2014, held on October 7-8, at Waldorf Astoria, New York city. The conference offered an excellent platform to explore how leading retailers are driving innovation to achieve excellence in retail.
As a gold sponsor for the event, Applexus demonstrated its expertise in retail, including SAP Customer Activity Repository solution, and caught the attention of the attendees. Sam Mathew, CEO and Nixon Xavier, VP- practices and delivery, represented Applexus at the event.
In the Fashion and Department Store track offered to participants, Sam Mathew chaired a discussion on ‘Customer Engagement Intelligence: Incorporating consumer focus in your marketing strategy’. He shared his ideas on how taking customer data to sales and marketing teams can help create compelling engagements strategies to win qualified customers. Applexus also launched its new retail theme at the event.
“The conference offered an exciting opportunity to gain access to valuable industry insights and showcase our domain expertise along with other key players”, said Nixon Xavier. Applexus continues to invest on newest technology solutions to help retailers influence their consumers and build their brand.
Applexus Technologies is a global software services and solutions company offering industry-leading solutions to retail, fashion and consumer goods manufacturing industries. Applexus’ portfolio of services is offered in support of solutions including SAP® software, e-commerce, user experience, business intelligence, cloud and social media. Applexus offers an array of innovative solutions that leverage the power of the SAP HANA® platform, the SAP Customer Activity Repository application and mobile technology. Applexus is a co-innovation partner for leading software partners and customers in building next-generation solutions.
Applexus operates in four geographical locations – North America, the United Kingdom, the Middle East and Asia. It is headquartered in Seattle, where it also houses a research and development center, from which it fosters innovations. It’s ISO-certified in India, which serves as the company’s global delivery center. Offices in London and Dubai address client requirements specific to Europe and the Middle East regions.
Many of the world's leading corporations and fast-growing businesses depend on the distinctive, cost-effective initiatives of Applexus. Adopting a collaborative business approach, Applexus has built long-term relationships with clients. Applexus is a trusted partner of a diverse portfolio of organizations worldwide, including Fortune 1000 companies.
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