SAP has been reinventing how businesses run, and has enabled them to adapt quickly to the ever-changing business landscape. If you have already implemented SAP for your business, you know how well it redefined your business processes. While deploying SAP in your organization is the right step towards innovation and sustainability of your business, the journey doesn’t end there.

Hyper-personalization has grown strong in the last few years and along these lines, businesses are expected to deliver channel-agnostic tailor-made offers and exemplary customer service, that creates an intimate and individualized value for repeat engagement and more loyalty.

Customers expect hyper-personalization. They have started experiencing the benefits of it with other brands and come to anticipate the same from you. Especially in recent years, customers have started looking for more tailor-made experiences in exchange for the sensitive data they are prepared to share.

Modern enterprises have a complex and diverse data landscape. Approaching it with legacy tools in an orthodox manner does not help to unlock and tap into the data’s full potential. As a result, most organizations fall short of realizing maximum value from the rich data. They fail to extract 360-degree insights and rarely if at all, manage to extract optimum benefits from the data.

This quote has been revived in the last few weeks with the release of Top Gun: Maverick. It reminded me that I needed to write about speed in the world of SAP S/4HANA Digital Transformations. The idea of fast SAP implementations has been applied with very limited success until recently. For many years an SAP implementation would take 18 to 36 months just for the core solution.

A hot topic in the SAP ecosystem is SAP S/4 Transformation where you migrate your existing landscape into the latest ERP by SAP.  Most companies look at this migration as an ominous task that will take several years before any value can be achieved.

Last time I talked about how “greenfield” and “brownfield” are outdated approaches to your digital transformation as every company has a unique starting point, goals, risk tolerance and more.