Attracting, engaging and converting customers to buy the products along with retaining them is something that most businesses seek to achieve. With every industry becoming a smarter place around us leveraging Artificial Intelligence, how then do we extend this to provide an intelligent customer experience?
The challenge for many businesses today is not to master the technology, but rather to position it better at the service of their customers. It would be easier for them to resolve this challenge if they are able to gain better insights about the customers. That’s exactly where Intelligent Customer Analytics comes into play.
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