The typical fashion consumer of today is a tech-savvy, social media enthusiast who demands the latest global trends at the best possible prices. In the past, transactions usually originated and terminated in a single channel and retailers did not have to engage with their customers across multiple channels. This no longer holds true as consumers constantly flip between brands, offline and online shopping modes these days, trying to pursue the most fulfilling shopping experience.
Even as fashion retailers are increasingly trying to transform their challenges into growth opportunities, the legacy processes retailers use are seldom truly digitally enabled.
With our innovative fashion management software solutions, we help you deliver the best user experience, setting the standard for the contemporary and future retail industry. We help retailers rethink their supply chain tactics and provide a more fulfilling omnichannel experience.
Our solutions help fashion retailers turn their unique challenges into opportunities for growth. Over the years, we have enabled leading brands to make precise customer behavior predictions, impart transparency into supply chain operations, provide consistent user experiences and successfully integrate technology with their operating models.
- Applexus has 15+ years of experience in providing solutions in the
- Partnership with five of the major fashion brands
- Integration with latest technology
- Solutions customized for your needs
- Pre-configured solutions to speed your business
- Expert teams providing offshore, onshore and nearshore application
Merchandising and brand promotion
A keen grasp of customers’ wants, thorough knowledge of current fashion trends and the ability to forecast future trends are crucial to successful fashion merchandising and branding strategies.Our solutions and services enables fashion retailers to make targeted, personalized marketing, gather customer preferences and integrate marketing campaigns based on a shared view of shopper demands.
Marketing and brand data and insights
Consolidate master data and translate merchandise and brand performance data into marketing initiatives that drive sales and profit.
Product design and development
Innovate product designs and optimize the product development process right from its design to the ultimate manufacturing phase.
Channel, merchandise, and assortment Planning
Create targeted, location-based market and eCommerce-driven assortments to cater effectively to consumer demand variations.
Implement successful marketing strategy and analyze customer data across channels to acquire new customers and ensure brand loyalty.
Omnichannel pricing and promotions
Identify the right pricing strategy and manage promotions across channels to boost growth and profitability.
The fashion retail procurement process usually involves direct materials, indirect materials as well as services. The procurement process has a direct impact on manufacturing as well as the quality of the goods produced.Our fashion retail procurement solutions will help companies collaborate with a wide network of vendors, manufacturers, and transporters to provide better value to customers without compromising on profit margins.
Sourcing and contract management
Maintain effectiveness and reliability of procurement process along with contract compliance.
Procurement data and insights
Drive improved efficiency in sourcing and procurement processes with the integration of multiple data sets across the enterprise value chain.
Reduce variation in product features, optimize manufacturing processes and design the best quality-control systems.
Plan and direct procurement activities --including issuing purchase orders, approving deliveries and endorsing payments of indirect as well as direct goods and services, effectively.
Keep your brand identity intact and build brand loyalty through innovation in services marketing and management.
Supply Chain Management
Supply chains have grown larger and more complex over the years especially when businesses have to sell as well as source from global marketplaces. Our expertise in fashion retail supply chain management enables organizations to strengthen the management of your supply chain and drive profitability in every link of their supply chain.
Supply chain insights
Create a more transparent, smarter and predictive supply chain with advanced analytics and improved data visibility.
Align production and distribution accurately with peaks and troughs in customer demand.
Omnichannel inventory and order response
Gain real-time visibility of inventory across channels and location to improve fulfillment and merchandising decisions.
Coordinate the delivery of goods and services from supplier to customer, matching supply precisely with demand.
Logistics and fulfillment
Place orders, distribute merchandise, make timely deliveries, and trade globally with ease.
Omnicommerce integrating wholesale, retail and digital channels are the key to improved customer satisfaction and higher margins in the fashion industry. Applexus equips fashion retailers with the ability to provide an enhanced customer experience irrespective of their point of entry. Our expertise in omnichannel platforms help fashion business adopt integrated business processes and omnicommerce orchestration to enhance customer engagement.
Customer data and insights
Closely monitor customer data,segment customers based on demographics, purchase history and provide personalized shopping experience.
Customer engagement and personalization
Enhance customer service through personalized interactions and targeted communication, boosting conversion rate and sales.
Wholesale, store, and digital commerce
Win over your customers by providing a seamless in-store and online experience, improving brand retention and customer engagement.
Omnichannel order management
Capture, orchestrate and optimize heterogenous orders from anywhere , anytime and provide a secure transaction environment.
Omnichannel customer service
Discover buyer personas, map out customer journey and provide the most fulfilling omnichannel customer service experience.
Finance And Controlling Services
We take advantage of SAP FI to generate financial statements – such as balance sheets and profit and loss statements – for multiple levels of reporting and analysis. On the other hand, we use SAP CO to focus on planning, reporting and monitoring costs associated with your business operations. SAP CO holds paramount importance in improving your company’s profitability.
Business Planning and Consolidation (BPC)
Applexus experts implement SAP’s BPC software to help you seamlessly adjust your business plans and forecasts, accelerate budget and closing cycles, and ensure compliance with financial reporting standards.
Governance, Risk and Compliance (GRC)
Applexus experts help you anticipate and address the Governance, Risk and Compliance requirements by implementing SAP’s GRC software. GRC enables you to align your business functions with operational, risk, and audit management.
Vendor Invoice Management
Applexus can help you optimize and simplify the process of generating, receiving, managing, routing and monitoring vendor invoices and related documentation. You will be able to meet critical payment and compliance deadlines, reduce invoice processing times, and avail early payment discounts.
New Lease Accounting Standards
Use New Lease Accounting Standards to actively manage lease agreements and make better decisions. You will be able to gain quick access to contracts and attachments, evaluate lease performance, perform contract simulations for renewals and break options, and assess data costs associated with each contract.
In brick-and-mortar retail stores, a robust customer engagement strategy is built around a keen understanding of customer needs and expectations. Our complete portfolio of technology services address all challenging business areas pertaining to the Retail Industry: