Applexus Technologies Acquires Lavendel Consulting to Accelerate AI-Driven Pricing Transformation
13 January 2026
SEATTLE, January 13, 2025 - Applexus Technologies Inc., a global leader in SAP consulting, analytics, and Business AI solutions, has announced the strategic acquisition of Lavendel Consulting, the world’s largest independent Pricefx consulting partner.
The partnership combines Lavendel’s deep pricing expertise with Applexus’ SAP and AI capabilities to deliver advanced, AI-enabled pricing solutions that help enterprises drive profitability, agility, and smarter decision-making.
As the price optimization software market continues to grow—projected to reach $6 billion by 2030—the collaboration enables organizations to embed intelligent pricing directly into their SAP landscapes, seamlessly connecting pricing strategy with core ERP operations.
“This partnership positions Applexus at the forefront of AI-driven pricing transformation,” said Sam Mathew, CEO of Applexus Technologies. “By combining Applexus Labs’ AI innovation, our global presence across North America and Europe, and Lavendel’s pricing excellence, we can address our clients’ most complex pricing challenges end to end.”
With nearly 80% of Pricefx customers operating on SAP, the partnership creates a premier option for enterprises seeking integrated pricing and ERP optimization. Lavendel Consulting brings unmatched pricing experience to the collaboration, with senior team members collectively representing more than 300 years of pricing expertise. As the only Pricefx partner with 100% certified engineers, Lavendel has delivered pricing transformation programs for Fortune 1000 enterprises across automotive, retail, manufacturing, food & beverage, chemicals, and distribution industries.
“Our goal is to become the number one pricing transformation partner in the market,” said Babu Prasath, CEO and Founder of Lavendel Consulting. “Applexus’ global scale, SAP expertise, and presence in key customer markets provide the foundation to deliver end-to-end pricing solutions—from strategy and implementation to ongoing support.”
Together, Applexus and Lavendel will deliver AI-enabled pricing solutions leveraging Pricefx, fully integrated with SAP and supported by a 24/7 global delivery network. The partnership also accelerates joint research and development initiatives focused on advancing pricing innovation and enterprise transformation.
Official release available here.
About Lavendel Consulting
Lavendel Consulting is the world’s largest independent Pricefx implementation partner, delivering pricing strategy, optimization, and support services to Fortune 1000 enterprises globally. Learn more at www.lavendelconsulting.com
