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IRIS

Mastering Price-driven Customer Decisions in Grocery in 2021
To thrive in an over saturated industry, grocery giants had always been investing a lot more into price optimization for generating the right pricing perception to convince their customers. The latest advancements in technology coupled with the 360 degree shift in customer behavior is a wake-up call for the grocers to clean break the dry run with their legacy pricing approaches to embrace Artificial Intelligence for pricing and performance measures. But how precisely can the grocery chains leverage Artificial Intelligence to make pricing optimization more convenient and quick to hold up and succeed?

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