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Applexus Lavendel · Powered by PriceFX & SAP

Smarter Pricing. Stronger Margins

We're the world's #1 independent PriceFX partner — combining 300+ years of pricing expertise with enterprise SAP delivery to transform how Fortune 1000 enterprises price, manage, and optimise for profit.

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#1Independent PriceFX partner worldwide
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70+Enterprise implementations delivered
Users
98%Long-term client retention rate
Pricing Experts | Here to Listen

Talk to a pricing expert

Tell us where you are — we'll give you clarity on what's possible and what it's worth.

Responded within 1 business day · No spam, ever
6 months

Average time to value

 

15x

ROI in year one

8.4%

Average margin gain

GlobalDelivery

· Seattle · Aberdeen · India

Independent PriceFX Partner Worldwide100% PriceFX-Certified EngineersSAP Gold Partner300+ Years Combined Pricing ExpertiseFortune 1000 Enterprise ClientsGlobal Delivery · Seattle · Aberdeen · IndiaSAP Pinnacle Award Winner#1 Independent PriceFX Partner Worldwide100% PriceFX-Certified EngineersSAP Gold Partner300+ Years Combined Pricing ExpertiseFortune 1000 Enterprise ClientsGlobal Delivery · Seattle · Aberdeen · IndiaSAP Pinnacle Award WinnerIndependent PriceFX Partner Worldwide100% PriceFX-Certified EngineersSAP Gold Partner300+ Years Combined Pricing ExpertiseFortune 1000 Enterprise ClientsGlobal Delivery · Seattle · Aberdeen · IndiaSAP Pinnacle Award Winner#1 Independent PriceFX Partner Worldwide100% PriceFX-Certified EngineersSAP Gold Partner300+ Years Combined Pricing ExpertiseFortune 1000 Enterprise ClientsGlobal Delivery · Seattle · Aberdeen · IndiaSAP Pinnacle Award Winner
Why Applexus Lavendel

70+ transformations. We know what breaks.

After 70+ enterprise pricing implementations, patterns become unmistakable. The same three things derail pricing projects every time — wrong partner, wrong scope, wrong sequence. We've spent 15 years building a practice that eliminates all three.

#1

No other partner comes close
Largest independent PriceFX implementation partner worldwide — by certified headcount, implementations delivered, and client tenure

70+

We've seen your problem before
More enterprise pricing transformations than any other global partner — across manufacturing, retail, distribution, and services

98%

Clients don't leave
Not because of contracts — because the value keeps compounding. Ongoing optimisation, new modules, expanded geographies

300+

Years of pricing expertise
Every pricing model, every ERP stack, and every org structure — our senior team has navigated it before

What We Find

Patterns that cost you every quarter

+11.1%
Operating profit from 1% better pricing

The single highest-leverage improvement available to any enterprise. Yet only 1 in 4 companies has adopted pricing optimisation software.

Source: HBR / Bain & Co

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One spreadsheet away from a crisis

A corrupted file. No audit trail. Operations stop.

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Markets move. Your prices don't.

Margin disappears in the gap. Every time.

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Discounts you didn't approve

Silent erosion. Visible only after the quarter closes.

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Best customers, worst consistency

Disputes, friction, lost trust.

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Leadership is pricing yesterday

Stale data. Live decisions. Wrong outcomes.

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Pricing is the last to know

SAP moves. Pricing lags. Always.

Services

Everything pricing. End to end.

One team, no handoffs, single accountability from day one.
01

Pricing Strategy & Consulting

We start with your business, not the software.

Strategic clarity
02

Proof of Concept

PriceFX live with your real data in 4–6 weeks.

Risk-free validation
03

PriceFX Implementation

Sprint-based, SAP-native, hypercare through go-live.

Core delivery
04

AI-Powered Pricing Intelligence

Proprietary accelerators. Live today, not on a roadmap.

AI innovation
05

Maintenance & Optimisation

Why 98% of our clients stay long-term.

Ongoing value
06

Change Management & Adoption

Technology only delivers ROI when people use it.

People & process
How We Work

Simple entry. Clear next step.

No wasted time. No long sales cycles. A clear path from day one.

1
Week 1

Understand

Senior consultant. Your goals, your data. No pitch decks.

2
4–6 weeks

Prove

PriceFX live with your data. Validated business case. Go/no-go.

03
Ongoing

Deliver & Grow

SAP-integrated, sprint-based, hypercare. Then AI, new modules, expansion.

AI-Powered Pricing

AI is already in your pricing. We make it work.

125+ always-on AI agents. Deployed in weeks. Delivering margin outcomes from day one — not on a roadmap.

01

AI-Guided Negotiation

Reps see margin guardrails before they submit - every time.

02

Dynamic Pricing

Tariffs, costs, demand - prices update automatically.

03

Live Intelligence

Margin, exceptions, and performance visible as they happen.

04

Applexus Labs

Proprietary accelerators built on PriceFX. In production today.

Client Results

Delivered across industries. At enterprise scale.

Every engagement is different. The outcomes are consistent.

Automotive Manufacturing · Global

Leading global automotive manufacturer

Replaced a legacy platform across 4 regions. 691 users onboarded.

70–80%

reduction in approval cycle times

Request full case study →
Manufacturing · 54 Countries

Global formwork & scaffolding manufacturer

Pricing coordination across 54 countries, ~100,000 line items per list.

3–4 months → 2 weeks

3–4 months → 2 weeks

Request full case study →
Industrial Manufacturing · Global

Global electrical & industrial automation leader

AI-guided negotiation deployed. Complex two-entity pricing structure solved.

Phase 2

expansion won within 12 months of go-live

Request full case study →
Food Processing Equipment · Europe

Global food processing equipment manufacturer

Centralised pricing across all European markets. SAP S/4HANA migration in parallel.

24

dashboards — unified visibility for the first time

Request full case study →
Manufacturing & Distribution · Global

Global pallet manufacturer & distributor

End-to-end CPQ on PriceFX. Salesforce, MuleSoft, and SAP integrated.

Weeks → 4–8 hrs

P&L creation · 662 deals closed on platform

Request full case study →
Consumer Goods · 33 Countries

Global premium lifestyle & cosmetics brand

50+ pricing channels into one platform. Single point of failure eliminated.

50+ channels

in one system · pricing team scaled from 1 to full function

Request full case study →
Pricing Assessment

Clarity in 2–3 weeks. Not months.

In 2–3 weeks, your leadership team gets a complete, independent view of where your pricing stands — and what it's costing you.

  • Pricing strategy maturity — how well-defined is your strategy, and what's missing?
  • Data readiness — quality, structure, and accessibility for a pricing platform
  • Technology landscape — how SAP, CRM, and legacy tools connect today
  • People & process gaps — who owns pricing, where the bottlenecks are
Let's Talk Pricing →

What you walk away with

  • Current-state pricing scorecard - benchmarked against industry best practice
  • Top margin leakage areas - with estimated financial impact on your P&L
  • Industry comparison - your pricing maturity vs. peers
  • Recommended path - modules, AI agents, phasing, timelines, ROI projection
2–3 wks

A structured, independent view — with the clarity your leadership team needs.