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Greenfield? Brownfield? Neither! Part two

Published on 21 June 2022
Norb Brumbergs
Norb Brumbergs
Sr. Vice President SAP Delivery

Norb is an innovative and effective Senior Information Technology and Program Management Executive.  A driven and passionate leader focused on speed and quality that has delivered large transformational programs  enabling growth and business value.  Experience includes establishing digital foundations through developing and integrating complex solutions in a variety of industries as both a client and consultant. 

Last time I talked about how “greenfield” and “brownfield” are outdated approaches to your digital transformation as every company has a unique starting point, goals, risk tolerance and more. (  I covered how the Applexus RunWay approach was developed based on five driving principles:  speed to value, agile, user experience first, smart processes and insight to impact.  These principles guided us away from green and brown into a thought process on how to get started and what the journey through a digital transformation should be.

In this blog I discuss more on the 4 major building blocks of the Applexus RunWay approach to help in your digital transformation journey.

Read the detailed blog post at

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