As the world moves to a “new normal” post COVID-19, consumers will move from traditional in-store shopping to curbside, home delivery and a touchless instore experience. In the past, engagement across all channels was not a top priority for many retailers due to disconnected systems that led to an often insufficient ROI on digital channels. To win in the “new normal”, retailers have to set up this experience quickly and efficiently, building upon their existing systems infrastructure without creating standalone disjoint apps.