Customers expect hyper-personalization. They have started experiencing the benefits of it with other brands and come to anticipate the same from you. Especially in recent years, customers have started looking for more tailor-made experiences in exchange for the sensitive data they are prepared to share.

Modern enterprises have a complex and diverse data landscape. Approaching it with legacy tools in an orthodox manner does not help to unlock and tap into the data’s full potential. As a result, most organizations fall short of realizing maximum value from the rich data. They fail to extract 360-degree insights and rarely if at all, manage to extract optimum benefits from the data.

This quote has been revived in the last few weeks with the release of Top Gun: Maverick. It reminded me that I needed to write about speed in the world of SAP S/4HANA Digital Transformations. The idea of fast SAP implementations has been applied with very limited success until recently. For many years an SAP implementation would take 18 to 36 months just for the core solution.