Market/Competitor Intelligence
In an age where industries are being constantly revolutionized by the ever-evolving adaptation to technologies, it is critical to identify competitors, evaluate their strategies, and discover their technologies to stay ahead of the curve. Businesses must be aware of their strengths and limitations, as well as potential threats and opportunities. Competitor intelligence assists CMOs in determining which data sources to track from competitors, how and where to source their knowledge assets, and determining which data is most important to move the organization ahead.
- Understand Market share dynamics
- Identify market trends in Product Categories
- Assess competitor performance in product categories
- Analyze Regional market dynamics
- Understand pricing landscape
Improved Strategic Decisions
Market intelligence helps you in understanding competitive pressure and industry trends by analyzing market share dynamics. These insights can help you adjust and pivot your strategies to address market dynamics and competitor actions.
Pro-active Responsiveness
You can adjust store assortments to respond to changing customer demographics and market conditions. Identifying the assortment imbalances helps you declutter your product mix to encounter competition more effectively. You can develop pro-active responsiveness rather than reactive countermeasures.
Improved Pricing and Promotion Strategies
With insights into brand share dynamics, you can analyze relative price position compared to competitors. This helps you assess the influence of competitive price positioning on revenue performance. You can also figure out competitors' promotional activity to alter the promotional plans for a competitive advantage.
Case Study
Understanding customer purchasing patterns through analysis of how products are purchased together
Labor productivity analytics focusedd on optimizing labor allocation to meet customer service levels
Insights on market product and customer trends and how Ingles is performing compared to the industry
Consolidated holistic view to supplier performance, including metrics on vendor fulfillment performance, sales, profitability, inventory performance and product quality issues
A comprehensive solution that leverages pricing strategies, rules and statistical modeling to recommend optimal regular prices
Systematic insights that highlight loss trends and patterns and identify processes, products, vendors and associates that result in high losses
Insights into assortment gaps (both across products and across stores), underperforming products and underserved customer needs.
Navigate the business impact of any crisis with proactive response strategies to key risks related to Supply Chain, Sales, Finance and Workforce
Increase customer loyalty, minimize customer churn and drive more value from existing relationships
Data driven actionable insights on workforce composition, recruiting, retention, diversity, turnover and Workforce ROI